- ARCHIVE / marketing
- customers and clients: what’s old is new
It’s time to sweat the small stuff.
I’ve been fascinated lately by David Armano’s work on what he calls “micro interactions,” and his theories on how they influence our relationships with brands and businesses. For example (from his outstanding slideshow):
We live in a world where the little things really do matter. Each encounter no matter how [...] - is it worth driving to?
Putting value in real terms.
Whenever I get a chance, I love reading trade magazines. One of them — Chain Store Age — has a blog that I check fairly regularly. Partly because the retail business has always fascinated me, but also because it’s generally informative and well-written.
There’s a post up there today by author Connie [...] - the threadless model
Unquestionably great, but is it the future?
The guys behind Threadless — the community-driven t-shirt design site — have been profiled in a cover story for Inc. magazine. The general sentiment: that Threadless is on the vanguard of a movement that will fundamentally change the way businesses operate and, ultimately, thrive.
Maybe.
If we’re talking about the [...] - rebranding baltimore
We’ve tried for years to explain our fair city. The answer was here all along.
Baltimore has long been searching for the right tagline.
Back in the day we tried The City That Reads, which has to stand as the strangest city motto of all time (the fact that it was easily manipulated into “The City That [...] - new work: “stepped out for a smoke”
A creative response to the new reality created by indoor smoking bans.
I’m pleased to announce the launch of Slant Six’s most recent project, Stepped Out For a Smoke (click the image at left for a larger version).
As more and more cities and states adopt indoor smoking bans, more and more folks are put in [...] - new work: copyblogger guest post
Wherein I advocate considering more than just money when pricing a job.
Brian Clark, who runs the excellent site Copyblogger, recently was kind enough to accept my idea for a guest post. The result has been published, and I hope you’ll click here to give it a read.
Essentially, my argument is that pricing one’s work is [...] - (not so new) work: new media distribution channels
Digging into the archives for a look at future thinking.
A few years ago my publishers at Oni Press invited me to contribute a column to their website.
While archiving old documents the other day I stumbled upon a piece from May, 2004. In it, I used David Mamet’s Spartan (recently released at the time) to [...] - sprint is on board with tough love
Curious…
I swiped this screencap from the front page of Huffington Post. My best guess is that this is supposed to be a snippet from a longer scroll, something like “Family Basketball Almanac: Dad beats son 21-19 in Game for the Ages.”
But, still.
edit: I should point out that this was a static ad. The “scroll [...] - where you are when you’re not all there
What can you do when it’s just not working?
Take a moment to think about the things you do well. Your job(s), your hobbies, whatever. Then, take another moment to think about how good you are at doing those things when you’re not full-strength.
I’m a sports fan (as you might know), and in that world [...] - what obama vs. clinton means for creative folks
It’s the message and the medium.
As Hillary Clinton and Barack Obama spar over issues like leadership, the economy, and war, there’s another, less obvious ideological battle taking place. It doesn’t carry the weight of the usual big issues, but it’s arguably more interesting.
Simply put: Obama vs. Clinton represents the first large-scale test of whether or [...] - remember: search isn’t perfect
Google is the leader in search for a reason, but that doesn’t mean they’re perfect.
Try as they might, they can’t overcome human ingenuity. Witness this anecdote from BusinessWeek’s Bruce Nussbaum:
And this PR firm is very successful at manipulating search, he said. All the PR firms are successful at creating “independent” blogs and sites that spin [...] - trends for 2008, post one: me
This is the first post in a series wherein I solicit thoughts from some of my favorite creative thinkers about what they think 2008 (and beyond) might look like.
I’m kicking things off myself. Stay tuned for more throughout the month of January.
2007 was the year of Green. Environmental issues went fully mainstream, starting with [...]