- ARCHIVE / image
- customers and clients: what’s old is new
It’s time to sweat the small stuff.
I’ve been fascinated lately by David Armano’s work on what he calls “micro interactions,” and his theories on how they influence our relationships with brands and businesses. For example (from his outstanding slideshow):
We live in a world where the little things really do matter. Each encounter no matter how [...] - rebranding baltimore
We’ve tried for years to explain our fair city. The answer was here all along.
Baltimore has long been searching for the right tagline.
Back in the day we tried The City That Reads, which has to stand as the strangest city motto of all time (the fact that it was easily manipulated into “The City That [...] - new work: “stepped out for a smoke”
A creative response to the new reality created by indoor smoking bans.
I’m pleased to announce the launch of Slant Six’s most recent project, Stepped Out For a Smoke (click the image at left for a larger version).
As more and more cities and states adopt indoor smoking bans, more and more folks are put in [...] - what obama vs. clinton means for creative folks
It’s the message and the medium.
As Hillary Clinton and Barack Obama spar over issues like leadership, the economy, and war, there’s another, less obvious ideological battle taking place. It doesn’t carry the weight of the usual big issues, but it’s arguably more interesting.
Simply put: Obama vs. Clinton represents the first large-scale test of whether or [...] - remember: search isn’t perfect
Google is the leader in search for a reason, but that doesn’t mean they’re perfect.
Try as they might, they can’t overcome human ingenuity. Witness this anecdote from BusinessWeek’s Bruce Nussbaum:
And this PR firm is very successful at manipulating search, he said. All the PR firms are successful at creating “independent” blogs and sites that spin [...] - trends for 2008, post one: me
This is the first post in a series wherein I solicit thoughts from some of my favorite creative thinkers about what they think 2008 (and beyond) might look like.
I’m kicking things off myself. Stay tuned for more throughout the month of January.
2007 was the year of Green. Environmental issues went fully mainstream, starting with [...] - why rachael ray works
There’s a reason she has been so successful, and it’s not just because her 30 Minute Meals are just that tasty.
I’ve been thinking about Rachael Ray lately, ever since her picture spent a few months on a billboard gazing down on me from high above the JFX. She was hawking a drink from Dunkin’ Donuts, [...] - merle armitage: book designer
A tribute to the self-described “impresario.”
While digging through some old links today I stumbled upon something I bookmarked ages ago and promptly forgot: Roy R. Behrens‘ profile of American designer Merle Armitage. Of particular note are the images accompanying the text, which display some truly fantastic typographic sensibilities.
Armitage was the kind of highly-accomplished and versatile [...] - $8 green beans
Could they possibly be worth paying that much?
It’s a good question, because that’s precisely what I did yesterday when I picked up a jar of Mean Beans, produced by a New York company called Rick’s Picks.
I had seen this particular item on the shelf several times before I bought it. Each time, I picked it [...]