- ARCHIVE / identity
- rebranding baltimore
We’ve tried for years to explain our fair city. The answer was here all along.
Baltimore has long been searching for the right tagline.
Back in the day we tried The City That Reads, which has to stand as the strangest city motto of all time (the fact that it was easily manipulated into “The City That [...] - what obama vs. clinton means for creative folks
It’s the message and the medium.
As Hillary Clinton and Barack Obama spar over issues like leadership, the economy, and war, there’s another, less obvious ideological battle taking place. It doesn’t carry the weight of the usual big issues, but it’s arguably more interesting.
Simply put: Obama vs. Clinton represents the first large-scale test of whether or [...] - remember: search isn’t perfect
Google is the leader in search for a reason, but that doesn’t mean they’re perfect.
Try as they might, they can’t overcome human ingenuity. Witness this anecdote from BusinessWeek’s Bruce Nussbaum:
And this PR firm is very successful at manipulating search, he said. All the PR firms are successful at creating “independent” blogs and sites that spin [...] - social media dos and don’ts
There’s no rulebook, and what works for you might not work for me. But it can help to keep a few basic points in mind.
I recently ghost-wrote an article for a client about how businesses in a particular industry can — and should — use social media to enhance their overall marketing and branding efforts. [...] - why rachael ray works
There’s a reason she has been so successful, and it’s not just because her 30 Minute Meals are just that tasty.
I’ve been thinking about Rachael Ray lately, ever since her picture spent a few months on a billboard gazing down on me from high above the JFX. She was hawking a drink from Dunkin’ Donuts, [...] - redesign news: ruby tuesday
Ruby Tuesday steps out with an engaging new identity.
From the New at Pentagram blog comes news of an interesting redesign project. The team in their Austin, TX office has revamped the identity for casual dining chain Ruby Tuesday.
In their own words:
The redesign straddles the line between upscale sophistication and down-home friendliness and revolves around a [...]