- ARCHIVE / customer relations
- customers and clients: what’s old is new
It’s time to sweat the small stuff.
I’ve been fascinated lately by David Armano’s work on what he calls “micro interactions,” and his theories on how they influence our relationships with brands and businesses. For example (from his outstanding slideshow):
We live in a world where the little things really do matter. Each encounter no matter how [...] - is it worth driving to?
Putting value in real terms.
Whenever I get a chance, I love reading trade magazines. One of them — Chain Store Age — has a blog that I check fairly regularly. Partly because the retail business has always fascinated me, but also because it’s generally informative and well-written.
There’s a post up there today by author Connie [...] - the threadless model
Unquestionably great, but is it the future?
The guys behind Threadless — the community-driven t-shirt design site — have been profiled in a cover story for Inc. magazine. The general sentiment: that Threadless is on the vanguard of a movement that will fundamentally change the way businesses operate and, ultimately, thrive.
Maybe.
If we’re talking about the [...] - new work: “stepped out for a smoke”
A creative response to the new reality created by indoor smoking bans.
I’m pleased to announce the launch of Slant Six’s most recent project, Stepped Out For a Smoke (click the image at left for a larger version).
As more and more cities and states adopt indoor smoking bans, more and more folks are put in [...] - the trust conundrum
Figuring out who — and when — to trust is the biggest challenge when choosing who to work with.
Now that my Copyblogger guest post is up, it’s time to present the companion piece that’s been kicking around in my brain.
When I argued on Copyblogger that one’s rates should be dictated as much by value [...] - new work: copyblogger guest post
Wherein I advocate considering more than just money when pricing a job.
Brian Clark, who runs the excellent site Copyblogger, recently was kind enough to accept my idea for a guest post. The result has been published, and I hope you’ll click here to give it a read.
Essentially, my argument is that pricing one’s work is [...] - where you are when you’re not all there
What can you do when it’s just not working?
Take a moment to think about the things you do well. Your job(s), your hobbies, whatever. Then, take another moment to think about how good you are at doing those things when you’re not full-strength.
I’m a sports fan (as you might know), and in that world [...] - saying more by saying less
Knowing when to let go is one key to effective communication.
Whether we like it or not, we’re in a world where the transparent, open-source nature of online activity has fundamentally changed the way people and businesses have conversations. In thinking about how it works and trying to figure out how best to participate, this is [...] - $8 green beans
Could they possibly be worth paying that much?
It’s a good question, because that’s precisely what I did yesterday when I picked up a jar of Mean Beans, produced by a New York company called Rick’s Picks.
I had seen this particular item on the shelf several times before I bought it. Each time, I picked it [...]