- ARCHIVE / communications
- what obama vs. clinton means for creative folks
It’s the message and the medium.
As Hillary Clinton and Barack Obama spar over issues like leadership, the economy, and war, there’s another, less obvious ideological battle taking place. It doesn’t carry the weight of the usual big issues, but it’s arguably more interesting.
Simply put: Obama vs. Clinton represents the first large-scale test of whether or [...] - remember: search isn’t perfect
Google is the leader in search for a reason, but that doesn’t mean they’re perfect.
Try as they might, they can’t overcome human ingenuity. Witness this anecdote from BusinessWeek’s Bruce Nussbaum:
And this PR firm is very successful at manipulating search, he said. All the PR firms are successful at creating “independent” blogs and sites that spin [...] - social media dos and don’ts
There’s no rulebook, and what works for you might not work for me. But it can help to keep a few basic points in mind.
I recently ghost-wrote an article for a client about how businesses in a particular industry can — and should — use social media to enhance their overall marketing and branding efforts. [...] - the decline and fall of journalism
What ever happened to the art and craft of the newspaper?
As the final season of The Wire rips into a fictional version of the Baltimore Sun, series creator David Simon has penned a scathing editorial asking: Does the News Matter to Anyone Anymore?
Anyone who has followed Simon’s work over the years is no doubt aware [...] - new work: pressbox
A dispatch from the Slant Six-osphere…
I wrote the cover story for this week’s edition of PressBox, a local all-sports weekly. It’s a profile of Coppin State women’s basketball player Rashida Suber, one of the finest women’s players this area has ever seen.
Click here to read it. - “I did it for the money. Why do you think I did it?”
Playwright and director David Mamet shares a few thoughts on elections, drama, and selling out.
New York magazine has a quick but pithy Q&A with Mamet, and I highly recommend it. Not the least of the reasons being for this exchange:
You also directed a Ford commercial. Why?
I did it for the money. Why do you think [...] - trends for 2008, post two: armin vit
This is the second post in a series wherein I solicit thoughts from some of my favorite creative thinkers about what they think 2008 (and beyond) might look like.
This installment comes courtesy of Armin Vit. Armin is a true force in the creative world and the brains (with his wife Bryony) behind must-read sites [...] - why rachael ray works
There’s a reason she has been so successful, and it’s not just because her 30 Minute Meals are just that tasty.
I’ve been thinking about Rachael Ray lately, ever since her picture spent a few months on a billboard gazing down on me from high above the JFX. She was hawking a drink from Dunkin’ Donuts, [...] - a day without access
Are we just a little too connected?
This past Friday I left to go visit my grandparents in Ohio. Despite the fact that the hotel had free Internet access, I opted to leave the laptop at home. From around 9:30 am Friday to about 7 pm Saturday I was (mostly) off the grid.
I haven’t actually done [...] - saying more by saying less
Knowing when to let go is one key to effective communication.
Whether we like it or not, we’re in a world where the transparent, open-source nature of online activity has fundamentally changed the way people and businesses have conversations. In thinking about how it works and trying to figure out how best to participate, this is [...] - michael eisner looks for the next
The former Disney chief has been quiet…but busy.
In a wide-ranging interview with Ad Age, Michael Eisner — once practically a household name — talks about what he’s been up to since leaving The Mouse.
Among the topics on tap: the writers strike, digital content distribution, and his company’s acquisition of the Topps trading card company.
The [...] - three things you need
According to marketing expert Seth Godin, three things are key to a successful small business.
They are, according to this post on his blog:
1) the ability to abandon a plan when it doesn’t work,
2) the confidence to do the right thing even when it costs you money in the short run, and
3) enough belief in other [...]