- ARCHIVE / business
- three things you need
According to marketing expert Seth Godin, three things are key to a successful small business.
They are, according to this post on his blog:
1) the ability to abandon a plan when it doesn’t work,
2) the confidence to do the right thing even when it costs you money in the short run, and
3) enough belief in other [...] - redesign news: ruby tuesday
Ruby Tuesday steps out with an engaging new identity.
From the New at Pentagram blog comes news of an interesting redesign project. The team in their Austin, TX office has revamped the identity for casual dining chain Ruby Tuesday.
In their own words:
The redesign straddles the line between upscale sophistication and down-home friendliness and revolves around a [...] - $8 green beans
Could they possibly be worth paying that much?
It’s a good question, because that’s precisely what I did yesterday when I picked up a jar of Mean Beans, produced by a New York company called Rick’s Picks.
I had seen this particular item on the shelf several times before I bought it. Each time, I picked it [...] - errol morris commercials
In the right hands, advertising can be an amazing thing.
Witness for example these Errol Morris commercials for Full Tilt Poker. I’m in love with with this one in particular, featuring Chris Ferguson.
“Sometimes making the right move isn’t enough. But there’s always another hand.”
Words to live by. - what is “design thinking”?
Jon Campbell left a job as a marketing manager at Harley Davidson to go to design school. It’s not what you think.
In post on his blog, Campbell on Branding and Innovation, he explains his decision and offers up an interesting definition of what he’s studying:
Design is a strategic way of thinking that places the user [...]