- ARCHIVE / business
- customers and clients: what’s old is new
It’s time to sweat the small stuff.
I’ve been fascinated lately by David Armano’s work on what he calls “micro interactions,” and his theories on how they influence our relationships with brands and businesses. For example (from his outstanding slideshow):
We live in a world where the little things really do matter. Each encounter no matter how [...] - is it worth driving to?
Putting value in real terms.
Whenever I get a chance, I love reading trade magazines. One of them — Chain Store Age — has a blog that I check fairly regularly. Partly because the retail business has always fascinated me, but also because it’s generally informative and well-written.
There’s a post up there today by author Connie [...] - the threadless model
Unquestionably great, but is it the future?
The guys behind Threadless — the community-driven t-shirt design site — have been profiled in a cover story for Inc. magazine. The general sentiment: that Threadless is on the vanguard of a movement that will fundamentally change the way businesses operate and, ultimately, thrive.
Maybe.
If we’re talking about the [...] - rebranding baltimore
We’ve tried for years to explain our fair city. The answer was here all along.
Baltimore has long been searching for the right tagline.
Back in the day we tried The City That Reads, which has to stand as the strangest city motto of all time (the fact that it was easily manipulated into “The City That [...] - new work: “stepped out for a smoke”
A creative response to the new reality created by indoor smoking bans.
I’m pleased to announce the launch of Slant Six’s most recent project, Stepped Out For a Smoke (click the image at left for a larger version).
As more and more cities and states adopt indoor smoking bans, more and more folks are put in [...] - the trust conundrum
Figuring out who — and when — to trust is the biggest challenge when choosing who to work with.
Now that my Copyblogger guest post is up, it’s time to present the companion piece that’s been kicking around in my brain.
When I argued on Copyblogger that one’s rates should be dictated as much by value [...] - new work: copyblogger guest post
Wherein I advocate considering more than just money when pricing a job.
Brian Clark, who runs the excellent site Copyblogger, recently was kind enough to accept my idea for a guest post. The result has been published, and I hope you’ll click here to give it a read.
Essentially, my argument is that pricing one’s work is [...] - stop taking advice
There’s a ton of expertise out there. Trying to follow all of it will drive you crazy.
Do a quick search for your your area of interest or expertise and you’ll find site after site offering potent advice designed to help you do it better. I personally check Seth Godin, Copyblogger, American Copywriter, Signal vs. Noise, [...] - (not so new) work: new media distribution channels
Digging into the archives for a look at future thinking.
A few years ago my publishers at Oni Press invited me to contribute a column to their website.
While archiving old documents the other day I stumbled upon a piece from May, 2004. In it, I used David Mamet’s Spartan (recently released at the time) to [...] - turning plastic into gas
There might be hope for us yet.
We seem to have reached a point where most everybody has admitted — even if only in some general way — that it’s time to get serious about environmental responsibility. To make this work will require not only individuals doing their part but also a hardcore commitment from businesses [...] - sprint is on board with tough love
Curious…
I swiped this screencap from the front page of Huffington Post. My best guess is that this is supposed to be a snippet from a longer scroll, something like “Family Basketball Almanac: Dad beats son 21-19 in Game for the Ages.”
But, still.
edit: I should point out that this was a static ad. The “scroll [...] - where you are when you’re not all there
What can you do when it’s just not working?
Take a moment to think about the things you do well. Your job(s), your hobbies, whatever. Then, take another moment to think about how good you are at doing those things when you’re not full-strength.
I’m a sports fan (as you might know), and in that world [...]