- ARCHIVE / advertising
- customers and clients: what’s old is new
It’s time to sweat the small stuff.
I’ve been fascinated lately by David Armano’s work on what he calls “micro interactions,” and his theories on how they influence our relationships with brands and businesses. For example (from his outstanding slideshow):
We live in a world where the little things really do matter. Each encounter no matter how [...] - continued: baltimore branding history
A hundred-plus years ago, convincing was a vastly different art.
Since putting up that last post I’ve been digging around in various digital archives, on the make for further insight into Baltimore history. In particular I’ve been looking at items related to the Poole & Hunt company, an iron work foundry that operated here in the [...] - rebranding baltimore
We’ve tried for years to explain our fair city. The answer was here all along.
Baltimore has long been searching for the right tagline.
Back in the day we tried The City That Reads, which has to stand as the strangest city motto of all time (the fact that it was easily manipulated into “The City That [...] - new work: “stepped out for a smoke”
A creative response to the new reality created by indoor smoking bans.
I’m pleased to announce the launch of Slant Six’s most recent project, Stepped Out For a Smoke (click the image at left for a larger version).
As more and more cities and states adopt indoor smoking bans, more and more folks are put in [...] - sprint is on board with tough love
Curious…
I swiped this screencap from the front page of Huffington Post. My best guess is that this is supposed to be a snippet from a longer scroll, something like “Family Basketball Almanac: Dad beats son 21-19 in Game for the Ages.”
But, still.
edit: I should point out that this was a static ad. The “scroll [...] - what obama vs. clinton means for creative folks
It’s the message and the medium.
As Hillary Clinton and Barack Obama spar over issues like leadership, the economy, and war, there’s another, less obvious ideological battle taking place. It doesn’t carry the weight of the usual big issues, but it’s arguably more interesting.
Simply put: Obama vs. Clinton represents the first large-scale test of whether or [...] - social media dos and don’ts
There’s no rulebook, and what works for you might not work for me. But it can help to keep a few basic points in mind.
I recently ghost-wrote an article for a client about how businesses in a particular industry can — and should — use social media to enhance their overall marketing and branding efforts. [...] - why rachael ray works
There’s a reason she has been so successful, and it’s not just because her 30 Minute Meals are just that tasty.
I’ve been thinking about Rachael Ray lately, ever since her picture spent a few months on a billboard gazing down on me from high above the JFX. She was hawking a drink from Dunkin’ Donuts, [...] - michael eisner looks for the next
The former Disney chief has been quiet…but busy.
In a wide-ranging interview with Ad Age, Michael Eisner — once practically a household name — talks about what he’s been up to since leaving The Mouse.
Among the topics on tap: the writers strike, digital content distribution, and his company’s acquisition of the Topps trading card company.
The [...] - merle armitage: book designer
A tribute to the self-described “impresario.”
While digging through some old links today I stumbled upon something I bookmarked ages ago and promptly forgot: Roy R. Behrens‘ profile of American designer Merle Armitage. Of particular note are the images accompanying the text, which display some truly fantastic typographic sensibilities.
Armitage was the kind of highly-accomplished and versatile [...] - finely crafted canadian illustration
Canadian artist Scott Chantler absolutely nails it.
Chantler is a friend of mine from the funny book industry. I’ve long admired his work, and his site is in my regular rotation.
His latest piece (left) is a fantastic example of the power of great illustration, not only as an engaging visual element but also as a [...] - mad men: the carousel
AMC’s first scripted drama ends its first season in style.
Say what you will about Mad Men. That it’s paced all wrong, that it’s too morally ambigous, that its depiction of Madison Avenue in 1960 is either too inaccurate or not accurate enough. All of these are up for debate, but this much is not: that [...]