A brand new logo for a brand new landscaping service.

2 Fat Guys Mowing is a company founded by, well, two fat guys.

They came to us as a true startup. No old baggage to contend with, just a lot of excitement and a sense of who they want to be. Our task was to create a logo that would establish a visual identity and give them something to work with going forward.

This was, as you might imagine, a ton of fun. It’s not often you get to work with something as whimsical and honest as “2 Fat Guys Mowing”. So, we ran with it.

The guys behind the company are sports fans, and we saw that as an opportunity. We decided to take our inspiration from the classic “shield” (or “crest”) concept, then add a lighthearted touch.

This logo will (along with a separate type treatment for the name, for which we’re leaning towards Univers) be used for everything they do: patches, t-shirt graphics, business cards, and whatever else comes up.

We took pains to give them something that wouldn’t need to be replaced ($$$) as they move on from the startup stage, or need to be replaced as styles change. The logo scales and reproduces well and gives them a strong foundation for growth. We’re stoked about it.

As always, feedback is welcome and, if you like the work, please leave a comment or get in touch.