The logo is final, the awnings are up.

I’m extremely happy to announce that our latest project — a new logo for Baltimore natural pet supply boutique Howl — is complete and has been, ahem, unleashed. That’s it to the right, and you can also see it in action on the awning:

Formerly known as “Chow, Baby!”, the store recently underwent a big expansion and move (it now sits just steps off of Hampden’s famous “Avenue”). Part of that process included a new name, and once it was chosen we helped make it come to life.

Daniel and I worked closely with Robin, the store owner, to design a logo that would reflect Howl’s organic, natural approach without making it look like just another “boutique”. We went for something thoroughly modern yet designed to never look or feel dated.

We’re thrilled with how it turned out and we think it’ll serve Robin well for years to come.

Howl is a great place with our without our logo, and if you have pets you should really pay them a visit. They’re a half-block south of 36th street (the aforementioned Avenue), at 3531 Chestnut Avenue in Hampden — convenient from pretty much anywhere in the area.

To learn more about our work on the logo and how we might be able to help you, too, please get in touch.