Comments on: the way we were http://www.slantsixcreative.com/2008/02/17/the-way-we-were/ Speak Now Thu, 20 Nov 2008 22:29:13 +0000 http://wordpress.org/?v=2.6.3 By: neal http://www.slantsixcreative.com/2008/02/17/the-way-we-were/#comment-191 neal Mon, 18 Feb 2008 02:09:16 +0000 http://www.slantsixcreative.com/2008/02/17/the-way-we-were/#comment-191 That's a really interesting idea. Where Pepsi Raw is going for a hip/cosmopolitan feel, Coke could come out with a "simpler time" theme that would probably play really well with the way they already do nostalgia. That’s a really interesting idea. Where Pepsi Raw is going for a hip/cosmopolitan feel, Coke could come out with a “simpler time” theme that would probably play really well with the way they already do nostalgia.

]]> By: John http://www.slantsixcreative.com/2008/02/17/the-way-we-were/#comment-190 John Mon, 18 Feb 2008 01:32:05 +0000 http://www.slantsixcreative.com/2008/02/17/the-way-we-were/#comment-190 I totally agree with this. I actually argued with my family over my purchase of Heinz "organic" ketchup. It is essentially the original Heinz ketchup recipe up until the 1980's when High Fructose Corn Syrup was invented and stuck into every food product in order to stuff the pockets of companies like Monsanto. The thing that gets me is that Baby Boomers who grew up loving the original flavors are the first to criticize the purchase of these organic, "raw" or natural products...what happened to that nostalgia they all have? Maybe that's the way to market these products. Nostalgia. I totally agree with this. I actually argued with my family over my purchase of Heinz “organic” ketchup. It is essentially the original Heinz ketchup recipe up until the 1980’s when High Fructose Corn Syrup was invented and stuck into every food product in order to stuff the pockets of companies like Monsanto.

The thing that gets me is that Baby Boomers who grew up loving the original flavors are the first to criticize the purchase of these organic, “raw” or natural products…what happened to that nostalgia they all have?

Maybe that’s the way to market these products. Nostalgia.

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